What is creativity?

The Thesaurus definition of creativity is:

Originality, imagination, inspiration, ingenuity, inventiveness, resourcefulness,creativeness, vision and innovation.

Task:

Taking each of these words in turn, apply them to the pieces of coursework you have created at AS and A2. Create a mind map for each of your coursework pieces, justifying how you have demonstrated any of them.

How creative do you think you've been?

What has prevented you from being more creative?

Has a set menu of tasks made it easier to be creative or would you havepreferred a free choice on what you could make? Were you pinneddown too much by the task, or did it free you up to be creative withinthe boundaries of the task?

Ideas and theories to help you "A process needed for problem solving...not a special gift enjoyed by a few buta common ability possessed by most people" (Jones 1993)

"The making of the new and the re arranging of the old" (Bentley 1997)

"Creativity results from the interaction of a system composed of threeelements: a culture that contains symbolic rules, a person who brings noveltyinto the symbolic domain, and a field of experts who recognise and validatethe innovation." (Csikszentmihalyi 1996)"There is no absolute judgement [on creativity] All judgements arecomparisons of one thing with another." (Donald Larning)Technology has taken all the creativity out of media production.

Creativity

What is Creativity?

Originality, imagination, inspiration, ingenuity, inventiveness, resourcefulness, creativeness, vision and innovation.

Inspiration
We used inspiation in both our AS coursework and our A2 coursework, both for the same research and planning section, however we just looked at different pieces of work to get different inspiration. For our AS coursework we mainly got our inspiration from photographs of celebritys from magazines and photoshoots, we also looked into different types of photoshop editing. However for our A2 coursework we looked more at music video and artists work for inspiration, we still did look at images to get ideas for fashion and make-up.

Imagination
We used our imagination in our AS coursework when decided on how to edit our photographs, where to take them and how to position everything on the page to make the layout look good and presentable. We used imagination in our A2 music video by deciding firstly on our storyboard after looking at reserach, we then used it again when deciding where to film and how to put it all together on editing software.

Originality
Originality was used in our AS coursework with certain aspects such as thinking of the titles for our magazines, it was also used again with the photos with deciding how to have them and where to take them. For our A2 coursework we used originality with thinking of the artists name and how we wanted her to be portayed to our target audiance.

A Breif Description of my Coursework.

In my AS coursework we were asked to produce a magazine front cover, double page spread and a contents page. I began by researching a range of different music magazines and there particular genres, then i decided on my genre to be R&B as i have a particular interest in artists such as Rihanna and Beyonce, i then took my interests further and took a look into there styles of fonts, colours, costumes, and themes which i could adapt to my own ideas to. Throughout my research and planning after taking into consideration the typical conventions of a magazine front cover, contents page and double page spread i then had to decide what audience i was aiming my magazine at. In the end i chose teenages and not a specific gender due to the male gaze, as i would have both male and female artist on the front attracting each sex. I evaluated my work by comparing my original design specification ideas to the final product.

For my A2 coursework the main topic was to aim to create a music video consisting of techniques and conventions that we had research and specified for out final product. Along with the music video we created an artists identity and had to complete a magazine advert promoting the artists knew album, and therefore also design and product a digi-pak for our artist. The research consisted of looking through the different most common music video conventions that i could use, i also reviewed the make-up, costumes, and themes that came up for the genres. I chose my genre after picking my song due to the enthusiams i had for the song 'Fast Car' by Tracy Chapman. As a group we seperated the work equally in to the designing and refying of our design specifications. We took time out to evaluate each peices of completed work whether it was mocks, drafts or the final finished product, this helped us inprove certain factors that not only we thought we could improve.

AS Media Coursework Blog:

http://paigeweston-keenanmediacorsework.blogspot.com/

A2 Media Coursework Blog:

http://hannapaigemediaa2.blogspot.com/

Exam Question

DESCRIBE and EVALUATE your SKILLS DEVELOPMENT OVER THE COURSE of your PRODUCTION WORK.

• To give an account in your own words of your skills/ say what they are.
• How well have your skills developed/ way up good and bad poibnts.
• Skills with technologies for example camera work/ creativity/ researching/ editing.
• How you got better at somethin g/ progress.
• Past two years/ AS and A2.
• Preliminary tasks/ magazine advert/ music video.

You'll be asked to focus in particular on one or two from the following list:  


Digital Technology- Using technologies that you can have avalibilty to. For example phone- personal equipment. For example editing on software such as photoshop, and camera work with the equipment too.
Creativity- Inventing your own new ideas that may inspire you or something been inspired for you to then create a new idea. The way you have developed conventions using your won ideas. Coming up with indeivdul ideas from originals. For exmaple editing through the use of photoshop.
Research and Planning - Looking at other work such as media texts like CD covers to inspire and gather new ideas. Also being organised and ready to complete the next section of a peice of work. Recording it on Blogger. It is vital to creating your end product.
Post-production-  After production to then edit and gain feedback to re-edit and improve resulting in the evaluation of your work.
Using Conventions From Real Media Texts- Drawing inspiration from other texts. What works in the real world!

Creativity Coursework on Prezi